Today Veloz launched Electric For All, its public awareness campaign to inspire Californians to drive electric. The campaign begins with a social and digital media splash that includes cheeky short-form videos and memes.

“Veloz is working to radically transform mobility in California and take electrification to a new level,” said Veloz executive director Josh Boone. “With our distinct approach, Veloz will inspire Californians to get behind the wheel and into the passenger seat of electric cars.”

Look for the campaign to expand over the coming months with additional videos and creative pieces.

“We are going to track our progress very closely and, if successful, we hope other states and nations will replicate what we’ve done,” said Boone. “The goal is for electric cars to become the new normal. Once Californians know about and experience them, they will fall in love with a better way to drive.”

View our creative assets and eBlast here.